
It’s official: Jack Black is crazy funny. Freed and I had a lengthy argument over the point of Be Kind Rewind, and in the end I’m not really sure what we were arguing over. I think Freed liked the theoretical concept of ‘sweding’: the act of redefining something through recontextualizing it (“putting ‘you’ into the thing you like”). I felt like the movie was a celebration of film; by doing impressions of other movies, they simultaneously celebrate and mock the originals. All in all it probably wouldn’t have been an argument had drinks not been involved. Despite a surprisingly conventional plot, it was definitely worth seeing, as is the self-referential Gondry ‘sweded’ version. Watcha gonna do about Ghostbusters?



Make your own movies! (And personally I would like to see a sweded version of the Oscars. Gondry to host next year)