hearsay

There’s no denying the way that The Arcade Fire are push interaction through the internet releases of their music videos. The new video for “Black Mirror,” directed by Oliver Groulx & Tracy Maurice, isn’t as interactive as the one Vincent Morisset did for “Neon Bible,” but is is just as artful. After the witty loading page, you can re-mix the track live, while the video plays. On my beat-up computer this causes a slight lag between the drums & vocals, but not so much that it takes away from the awesomeness of the idea, or of the odd plot and vintage art direction of the video (although a volume control would have been nice). Check it out here.

: Arcade Fire – Black Mirror :